An extremely competent, well-rounded, community-oriented and creative professional and team player who is passionate about serving people, event planning, and ten years work experience in assisting, media and marketing seeks to work with change makers and community development teams in building highly effective connections and solutions that bring our world closer together. Versatile manager with a strong work ethic desires to utilize clear speaking, creative and relational skills in a creative communications position with a reputable company that builds community.
Community Development Manager, The Catalina House, August 2016 – Present
Development and management of cooperative community The Catalina House: A Los Feliz community for music and art salons, children's classes, handmade goods, film screenings and more. Instagram: @thecatalinahouse. I am responsible for creating a global community, cultivating positive relationships, event preparation, beautification, hosting and follow up, and having energetic sensitivity to the parts and whole.
Marketing Communications Manager, TWP Financial, Nov 2014 - March 2018
Developed and implemented TWP Financial's online presence to their 1300 active clients and potential clients. Designed and made their website, Facebook Page, wrote their copy, and newsletters. Managed and owned the relationship with the external social media agency. Managed all client relations and was responsible for Event Planning Client Dinners and Holiday Gifting for over 40 VIP clients.
Executive Assistant, McBride Structured Settlements, Jan 2006 – Nov 2014
Executive assistant to principal of structured settlement firm providing financial planning services to plaintiff attorneys’ clients. Attention to detail and mathematical accuracy required on legal and financial documents. All travel arrangements, accounting, daily office management. Annual gifting for 300 VIP clients.
Online Media Manager, B Street Media, Oct 2004 - Jan 2006
Responsible for creating campaigns, utilizing budgets, and analyzing SEM with Google Adwords Pro for VIP clients Duxiana and The Gourmet Depot. Created a promotion using an online web coupon for Duxiana that resulted in $100,000 of sales. Increased TheGourmet Depot's revenues by more than 700%, taking their revenues to over $100,000 per month.
Facebook Community Marketing Communications, Conscious Light Film, April 2018 - Present
Facebook marketing and communication lead between our global management team and 16 regional managers who are distributing the Conscious Light film locally. Responsible for all online media content marketing, distribution and effective implementation to these 16 regions worldwide. Responsible for training regional managers in Facebook advertising and tracking all Facebook analytics.
Online Marketing Communications and Educational Development, Not-Two Is Peace, The Adi Da Foundation, January 2015 - Present
Event Assistant at multi-day retreats in different countries about peace and prior unity. Strategize with the Development Board as their online education marketing consultant. Educational content development and coordination with college professors and teaching professionals for online educational material. Develop and manage search engine marketing, social media and marketing campaigns for books and online education on teaching peace. Website consultation for da-peace.org as part of the adidafoundation.org.
Freelance & Extracurricular:
Fine Art Photographer, 2016- Present, Currently Showing:
Flower Dream, Group Show: In Your Dreams, Catalina House Gallery, Los Feliz, 2018-2019.
Artist's Statement: I look for Beauty everywhere. Kaua'i Island was my first teacher early in life about beauty. Then it became the Ocean itself, and then it became the Romantics and then the postmodernist writers. Then Love, and then the City. Then Writing, then the discovery of my Spiritual Teacher. Then Art and then the mediums of Photography. I take pictures as a form of devotion to the Divine, as a form of the love relationship everything shares naturally. Beauty is my meditation.
Freelance Creative Direction and Photography, 2015-2018
Clients: Rebecca Rae, Nicoya Water, TWP Financial
Education: BA, English Literature, Art History, Lewis & Clark College 2003
Human Relations, Client Relations, Marketing, Social Media, Brand Development, Canon Mark III, Mac and PC, Lightroom and Photoshop, Squarespace, Facebook and Instagram Marketing and Advertising, Canva, Hootesuite
Contact: shastamcbride at gmail.com. Los Angeles, CA 2018
"I have seen Shasta repeatedly exemplify leadership, facilitate groups and inspire teams to come together and stay on point until solutions were found. She has a great analytic mind, balanced by deep intuition, and a sound understanding of group dynamics. Over the ensuing four years, Shasta demonstrated class, consistency, happiness, flexibility and effectiveness. I therefore cannot recommend her more highly." - Dr. Hugh O'Doherty, Harvard University
"Shasta is highly developed as a person. The effect of this is to make her reliable, drama-free, resilient, but still completely warm and relatable. I sincerely know that anyone with the opportunity to work with Shasta should seize it immediately. She’s that good." - Nathan Otto, Safe Conflict Project Founder
"Shasta McBride and I were colleagues for five years at the Adidam Cooperative Forum, a global, volunteer-based community organization. I admired her ability to listen for agreement, speak her thoughts aloud, and offer encouragement to others. During my tenure as Chair, Shasta was an eager and helpful apprentice in learning how to serve and manage a global community and guide its members into effective action. Her ability to work with social media and her creative disposition led to useful solutions." - Magdalena Valderrama, Director, Seigler Springs Community Redevelopment Association
"Shasta is a versatile and creative thinker who stays current with the latest trends in social media, technology and Internet communication. Shasta is serious about her work and at the same time easy to work with. She is a good communicator and very forthright with her ideas and thoughts." - Leah Fleisher, The Adi Da Foundation
"Shasta is a positive force of nature that brings a seemingly endless source of light and energy to those she meets and the projects she takes on. She is genuine to herself and to others which I believe to be one of her greatest qualities." - Steven Murashige, Film Director
"Shasta's natural grace and enthusiasm for creative projects contributed immensely to a successful photographic series we worked on together for well over a year. Her willingness and ability to completely engage in the process made working with her a true pleasure." - Roxanne Prescott, Fine Art Photographer
"Shasta started off as my photographic model and became my fellow collaborator on ensuing photo assignments over the years. I love working with her because she is upbeat and fun, light, and brings a completely refreshing point of view to the environment. She is full of energy while also being very efficient and bringing technical expertise and functionality to the setting." - Tamarind Free Jones, Principal Photographer, Nicoya Water
"Shasta brings ideas into reality and facilitates business goals and actions. For all of the projects we've worked on together over the last five years she has brought tremendous energy and creative thinking to problems large and small. When I have needed her for my projects she always has an “up for anything” attitude and a seemingly unending supply of expansive energy and creative problem solving." - Rebecca Rae, Photographer
"Shasta is a powerful light, full of progressive thinking and open to creative direction. She is a pleasure to work with and I always laugh a lot with her." - Carmen Morrow, Film Editor
"Shasta is the trustee to my pension property on Kauai and she was also the trustee to her late father's estate. She is diplomatic and hard working, ethical and consistent. I have nothing but praise for her and look forward to her creative endeavors." - Daniel Bellin, Daniel Bellin & Associates
"Working with Shasta is both enjoyable and inspirational. She has a wonderfully positive and happy attitude that is contagious, and her approach to work is expansive and creative. She doesn't just do the work that is handed to her, she takes a lot of initiative in finding ways to make everything more streamlined and professional. She has a good eye for beauty which has had a direct effect on our working environment and our image to the outside world. She has actually given us a 'face' on social media that is inviting, effective and beautiful. Working with Shasta has been very valuable, both personally and professionally." - Aura Bakker, TWP Financial
"Shasta brings beauty and light to every life she touches." - Jonathan Cobb, Social Media Project Manager, ADQ