Hello, it’s nice to meet you. I am a Senior UX Strategy and Transformation Consultant with 10+ years experience using user-centered research, systems thinking, and strategic planning to drive digital, operations, and organizational change.
I translate complex user, business, and system insights into clear strategic direction, phased execution plans, and executive-ready recommendations. Experienced operating as both a hands-on strategist and informal lead across cross-functional teams, supporting adoption and measurable performance improvement.
Refining Strategy and Design to tell the Specific Story and Drive Conversion
Defining the USP for Scripps-Pitzer's Science Dept. Website
Client work start to finish at ROI DNA, a SF Digital Marketing Agency
Creating a UX scorecard and benchmarking system to measure ROI in UX
A scholar’s digital library with unique context requirements
Creating a basic design system to modify per client
Defining Style and Easing Cognitive Load