UX Strategy, dapeace.org, 2024
Research, Personas, user journeys
Sitemap, content map
UX Strategy, Web Design
Sways on the watertop, 2024
UX Strategy for small business website with services and products
Web design updates to logo, site layout, accounting for heuristics and usability
Strategic Marketing, Sacred Fires Jewelry, 2024
Content Design, Content Strategy, Content Marketing
UX Strategy
SSCRA.org, 2024
UX Strategy for small business website with multiple-tiered user persona pathways
Web design updates to site layout, accounting for heuristics and usability
Strategic Development, Educational Non-Profit on Social Wisdom, 2017-Present
Content Design, Content Strategy, Content Marketing
Along with a team, I develop effective content design, content strategy, and online marketing strategies to communicate the features and benefits of our products to customers. Frequently, I am the voice of the customer. I help craft and deliver the message, marketing, and development of the primary product, a book Not-Two Is Peace, and its companion book, Prior Unity.
I also help with research & development of online education courses, landing pages, email nurture, and automation campaigns, social media content, and management.
UX Design, Mobile
Vision of Mulund Institute, 2024
Updating their new mobile site
Visual Design
Preeta Music
2021-2024
Video graphics
Album artwork for four albums
Photoshop
Double Exposure Photography
UX Strategy
Tamarind Music & Photography, 2023
UX Strategy work for small business website with services and products
UX/UI Design
Singleton Foundation, 2021
UX Research & Consultation on Landing Page
Web Content Design & Strategy
B.Gottlieb Publishing, 2021
Web Content Strategy Development for client’s book including:
Publishing Strategy: Advanced Book Reviews and Endorsements, publishing and distribution
Social Media Strategy: Page Creation, Social Media Niche Groups (Free) Targeted Advertising, Paid Advertising on Social Media Platforms
Online Media Strategy: Website created, Book Websites and Book Blogs, Search Engine and Targeted Content Marketing
Email Campaign Strategy
Website Design
Crane Kirkbride, 2020
Website for promotion of autobiography by author Crane Kirkbride
Business Strategy & Design Consultant
Love Bytes, 2020
Art Sales business strategy, web design mock-ups with Artist Judith Parkinson
Writer, Immortal Axes, 2020
Writing
Editing
Writer, The Dukha, 2020
Scriptwriter, editor
film received at multiple film festivals worldwide
UX/UI Design Consultant, Dawn Horse Press Website, 2020
User Flow
Content Marketing Manager, TWP Financial, 2014-2018
Financial company, dealing in financial planning and insurance (health/life), with 1300+ active clients.
- 10% Increased new user y/y conversion rate: Streamlined company marketing strategy and message delivery strategy and system.
- 20% Increased user engagement: Created an online branding strategy for the company website that allowed the company to be perceived on par with their competitors. Delivered key, value-add, content via monthly newsletters addressing primary user questions and needs.
Digital Content Strategy, Conscious Light Films, 2018-2019
Facebook marketing and communication lead between global management team and 16 regional managers who were distributing the Conscious Light film locally. Responsible for all online media content marketing creation, distribution and effective implementation to these 16 regions worldwide. Responsible for training regional managers in Facebook advertising and tracking all Facebook analytics. Responsible for customer response. Responsible for regional screening online updates.
Content Marketing, Dawn Horse Press, 2019
Content Marketing materials
Product Photography
Content Marketing, Lotus Structural Integration, 2019
Content Marketing materials
Product Photography
Marketing Content Strategy, Nicoya Mineral Water, 2015
Creative Marketing & Development
Design & Social Media Strategy
Research Archive creation of world’s water supply/ Costa Rican water supply
Wrote Nicoya’s Mission Statement: Flow instead of fight. Dance with what appears. Make life one fluid movement. Be like water: free-flowing in harmony. To be like water is to become “Nicoya” on the inside.
Content Strategy, Art Direction
RAE Jewelry, 2014
Creative Direction
Photography
Brand Consulting
Web & Look Book Creative