Complimentary functionality is useful because it helps define the picture of product design. This grouping of apps and websites already out there have a quality that we want to incorporate into our product. They are not competition per se but have a feature we want to integrate into our iterations.

Low, mid, and high fidelity prototyping are where the product iteration begins to take shape, with testing soon following. After test results come in, then there is a refining and reiteration that continues until the product is ready to go.

Usability: user testing, rainbow analysis

user-research for UX methodologies

Quant data that will tell us when we are successful.